He suggests a few different things based on the data, but one that we can’t overlook is the importance of evoking a sense of belonging from the viewer. So, what makes a video go viral in the first place? Kevin Allocca, YouTube’s trend manager, describes some of the characteristics of videos that make content creators famous. This is true whether you’re seeking fame and fortune, or simply a “LOL” from a friend.
There are certain video-editing techniques that should be on everyone’s radar.
